Branding
Packaging
Art Direction
Sumaq is a coffee that aims to communicate the true value of organic Arabica coffee and the benefits it has for the body.
Description
The concept of "Real black coffee" was raised, prioritizing that real coffee does not cause negative effects, on the contrary it has very good qualities for our body. The idea of the stain is to represent pure coffee, in its only essence just as if it was pour from the cup.
This stain is transformed into elements that we find in nature in order to make it clear that our coffee is completely natural and that is what makes it more than just a boost of energy in the mornings.
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